Business Start-up Day2 - Soap making regulations and law

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Reference links ;
http://www.soapmakingforum.com/showthread.php?t=16002

FDA - definition of soap
http://www.fda.gov/Cosmetics/ProductandIngredientSafety/ProductInformation/ucm115449.htm

http://www.learnsoapmaking.com/other_fda_defines_soap.html

NY Department Taxation and Finance - Home base business
http://www.tax.ny.gov/pubs_and_bulls/tg_bulletins/st/sales_from_your_home.htm

Soap business requiring licenses
http://www.businessnameusa.com/Answers/licenses%20requirements%20for%20home%20based%20soap%20making%20b.aspx

SoapQueen 참고할 것

There's no restriction to start a business at home.
Liability insurance is very important.
Register my business and Tax

Research e-commerce solution - Bigcommerce 빅커머스 연구

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http://www.bigcommerce.com/features/

review app
http://www.bigcommerce.com/apps/yotpo/

http://andrewbleakley.com/adding-rich-snippets-to-bigcommerce/

Design manual
http://www.bigcommerce.com/pdf/Big_Commerce_Template_Guide_1.0.pdf

Research e-commerce solution - Magento 마젠토 연구

Magento home



Theme

Useful links (Korean)



Business Start-up Day1 : Important features of my online shop solution

E commerce

hosing
http://www.shopify.com/website
http://www.bigcommerce.com/

in-house
prestashop

Customer review - P&G UK
http://www.supersavvyme.co.uk/product/Head-and-Shoulders/head-and-shoulders-itchy-scalp-shampoo-and-conditioner

Basic features


Customer experience

  • review
  1. easy to write
  2. find reviews any pages(review form per one product, all reviews view page(combined)
  3. consolidate outside reviews(overriding?)
  • ordering
  1. one-click order
  2. purchasing history
  3. suggesting products
  4. pre-ordering
  • Event, promotion
  1. coupon
  2. gift-card
  3. membership benefit (member level)
  4. mileage point
  5. free gift (per ordering amount)
  • SNS
  1. blog - shop combined
  2. facebook like
  3. power blogger connecting (special promotion...)
  4. community
  • Well made FAQ
  • order tracking
Admin features
  • various customer management tools ; analysis(statistics)
  • fast response (1:1 chatting, email, txt...)
  • easy to upgrade, design, editing(maintenance)
  • security

Business Start-up Day1 : preparing to produce 사업시작 1일 : 제품 생산 준비

Handmade soap is needed to make in advance (at least 4 weeks to finish).

  • Searching ingredients whole sellers, organic materials only
  • Ordered through 4-5 shops, shipping 1-2 weeks
Estimate how many bars are available to sell,
sales price, shipping(handling)


Timeline
  • 1st free samples may will be ready in September 10.
  • 5 weeks left 

Business Start-up Day1 : Business idea brain storming 사업시작 1일 : 사업 아이디어 브레인스토밍

Business overview
  • Business type : small business
  • Initial budget : under $1,000
  • Item : Organic soap for trouble, sensitive skin
  • Target : young people, 10 to 30, who has acne, rash, pimple, atopy, eczema, etc.
  • Strength : high quality,100% certified organic ingredients(eatable), making by licensed cosmetologist in NYC, having soap making experience for 11 years, clean, trustworthy handmade process
  • Weakness : no customer base, high price, lack of marketing experience in the US. hard to find target customers
  • No commercial ad , only viral marketing
Ideas
  • 100% online selling - need to make online store, open market selling
  • Free sample strategy - only charge shipping, 1 oz free sample(use for 2 weeks) deliver by mail.
  • Marketing - blog open, organic soap's value, story telling, blog - online shop - reviews are all needed to combine(find a solution that includes everything), gathering reviews are the most important thing.
  • Review format - before/after, feeling, not just skin, but for mind(relaxing, aroma therapy)
  • Package - Soap & scrub (all organic), product detail(how to use, why is it good for you...), samples(soap holder, bubble maker, aroma salt...)
  • Hand writing thank you memo
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