Business overview
- Business type : small business
- Initial budget : under $1,000
- Item : Organic soap for trouble, sensitive skin
- Target : young people, 10 to 30, who has acne, rash, pimple, atopy, eczema, etc.
- Strength : high quality,100% certified organic ingredients(eatable), making by licensed cosmetologist in NYC, having soap making experience for 11 years, clean, trustworthy handmade process
- Weakness : no customer base, high price, lack of marketing experience in the US. hard to find target customers
- No commercial ad , only viral marketing
Ideas
- 100% online selling - need to make online store, open market selling
- Free sample strategy - only charge shipping, 1 oz free sample(use for 2 weeks) deliver by mail.
- Marketing - blog open, organic soap's value, story telling, blog - online shop - reviews are all needed to combine(find a solution that includes everything), gathering reviews are the most important thing.
- Review format - before/after, feeling, not just skin, but for mind(relaxing, aroma therapy)
- Package - Soap & scrub (all organic), product detail(how to use, why is it good for you...), samples(soap holder, bubble maker, aroma salt...)
- Hand writing thank you memo
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