How to display reviews
http://uxdesign.smashingmagazine.com/2010/06/08/engage-customers-in-your-business/
20 ways to get reviews from customers
http://econsultancy.com/us/blog/8109-20-ways-to-get-reviews-from-customers
followerwonk.com with searching 'organic soap'
http://wwww.followerwonk.com/bio/?q=organic%20soap
'Borrow' reviewers
Amazon, rather handily, lists their top reviewers and many of them have listed their email addresses here. You can browse this list, find relevant reviewers and ask them to cover your product.
Alternatively, find a competitor's product, look at the reviewers, and approach them to review your product. This works for lots of other e-commerce sites too.
5 ways
http://www.getelastic.com/5-ways-to-attract-more-customer-reviews/
10 ways
http://www.practicalecommerce.com/articles/3858-10-Ways-to-Encourage-Customer-Ratings-and-Reviews
20 ways to get reviews (and links) from the media
http://econsultancy.com/us/blog/8497-20-ways-to-get-reviews-and-links-from-the-media
5 ways
http://blog.kissmetrics.com/best-ways-to-get-feedback/
Top 10 customer review solution vendors
http://www.seoverflow.com/ecommerce-product-reviews/
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