Alice's SBS; Small Business Start-up

event idea

12월은 연말. 달력 이벤트
예쁜 달력 겸 포스트잇 제작
혹은 매월 포장 상자를 펼치면 안에 달력이 숨어있다거나
포장상자 겉면에 달력이 있다거나

웨딩 페이버 아이디어

모든 이벤트는 최소 3개월 전 구상할 것
따라서 지금은 내년 봄 엄마날. 결혼 등을 타겟으로 제품 구성이 필요함

How to gather likes on to my page

search pages that have many members (One Direction, Justin Bieber)
and find the very recent status and comment along with that, and click like all of them.
use @ mypage name and some comment with others name is also good!

* Design Special nail tip and post it!!!

Business Start-up Day6 : How to market soap business

Using SNS - blog - facebook - twitter 3 combo
http://www.soapqueen.com/business/lovin-soap-marketing-your-soap-business-in-progress/

Here are some ways to drive people to your sites…

1. Participate in online forums. Most online forums allow you to add a signature that will show up on all of your posts. Simply add a link to your website, blog or online store and you’ll have people clicking it in no time.

2. Follow other people’s blogs. Become a follower on other blogs and participate by commenting on the blog posts. Again when you post your comment be sure to add a link to your website, blog or online store.

3. Join an online group such as Yahoo Groups. You’ll be able to list your website, blog or online store link in your profile information.

4. Be sure to add your website or blog url to your marketing materials such as business cards and brochures.

Research E-commerce Shopify

Apps
http://apps.shopify.com/

Review plug in
https://www.yotpo.com/showcase

ETC, Fresh cold press juice business insight

http://www.nytimes.com/2013/04/17/dining/the-rush-toward-cold-pressed-juices.html?pagewanted=all&_r=0

http://www.nytimes.com/2010/10/28/fashion/28Cleanse.html?adxnnl=1&pagewanted=all&adxnnlx=1378358899-jLJNM2tv96z0aeKMxTyVCw

http://www.wikihow.com/Open-a-Juice-Bar

http://www.grubstreet.com/2012/05/why-juice-bars-so-expensive.html

http://www.grubstreet.com/2012/05/why-juice-bars-so-expensive.html

Business Start-up Day5 : SNS Marketing tool info

Content sharing with just click once
http://www.markerly.com/gtc#gr8

Business Start-up Day5 : Gathering customer reviews strategies

How to display reviews
http://uxdesign.smashingmagazine.com/2010/06/08/engage-customers-in-your-business/

20 ways to get reviews from customers

http://econsultancy.com/us/blog/8109-20-ways-to-get-reviews-from-customers

followerwonk.com with searching 'organic soap'
http://wwww.followerwonk.com/bio/?q=organic%20soap

'Borrow' reviewers

Amazon, rather handily, lists their top reviewers and many of them have listed their email addresses here. You can browse this list, find relevant reviewers and ask them to cover your product.

Alternatively, find a competitor's product, look at the reviewers, and approach them to review your product. This works for lots of other e-commerce sites too.

5 ways
http://www.getelastic.com/5-ways-to-attract-more-customer-reviews/

10 ways
http://www.practicalecommerce.com/articles/3858-10-Ways-to-Encourage-Customer-Ratings-and-Reviews

20 ways to get reviews (and links) from the media
http://econsultancy.com/us/blog/8497-20-ways-to-get-reviews-and-links-from-the-media

5 ways
http://blog.kissmetrics.com/best-ways-to-get-feedback/

Top 10 customer review solution vendors
http://www.seoverflow.com/ecommerce-product-reviews/

Business Start-up Day5 : Pinterest for business tips

3 ways to use Pinterest for business
http://www.socialmediaexaminer.com/3-strategic-goals-on-pinterest/
provide useful and educational information to their followers while promoting their products in fun ways.
To help position yourself as an authority in your field, share from a carefully vetted combination of sources to ensure your boards contain the most accurate and useful information available

Forbes
http://www.forbes.com/sites/thesba/2013/06/07/how-to-use-pinterest-for-small-business/

10 things
http://blogs.constantcontact.com/product-blogs/social-media-marketing/getting-started-on-pinterest/

2011' How to use Pinterest for business pdf
http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/howtousepinterestforbusiness.pdf

http://socialmediatoday.com/node/1444961

http://www.practicalecommerce.com/articles/4144-10-Ways-to-Use-Pinterest-for-your-Ecommerce-Business

How to verify Pinterest
http://www.aroyaldaughter.com/2013/03/05/how-to-verify-your-pinterest-account/

Business Start-up Day4: caution - Allergy

http://www.livescience.com/19860-facial-soap-wheat-allergy.html

Business Start-up Day4 :Market analysis, All about women consumers 2013(SIBL)

<Useful, interesting info>

32% women say free samples and trial products are key influences to buy.
Online coupons and promo codes are also working

Using Pinterest a lot, key area to search are Home/garden/pool/SPA.

Believes in Scientific date (product description)

Consumer reviews (recommend online)

Business Start-up Day3 : Market analysis, business plan reference시장 분석, 비즈니스 플랜

SIBL
http://www.nypl.org/locations/sibl

United Census Bureau
http://www.census.gov/econ/

The rise of American Asians
http://pewrsr.ch/LYdZz9

Soap business useful links
비누 사업 관련 링크 정리된 사이트(법적인 부분)
http://www.soapguild.org/soapmakers/resources/links.php

Handwash soap business plan template
핸드 워시 솝 사업 계획서
http://www.bplans.com/soap_manufacturer_business_plan/market_analysis_summary_fc.php#.UiVIETYz2uI

Bar soap is rising
Bar soap의 증가세 분석
http://adage.com/article/news/soap-cleans-raising-bar/237596/

Finding Niche market
http://voices.yahoo.com/sell-more-handmade-soap-finding-niche-market-433021.html

Bar soap market news
마켓 분석 뉴스
http://www.huffingtonpost.com/bill-chameides/chemical-marketplace-bar_b_2104678.html

in recent time consumers have started to become more aware of the ingredients in soap and bath products and are demanding products with natural and organic compositions. The market for traditional bar soaps is considered mature, while the markets for newer bath products and natural and antibacterial soaps presents opportunity for growth in the soap and bath products industry. As such, traditional soap and bath product companies are striving to meet the needs of this new type of consumer, and soap and bath retailers that previously resided firmly in the niche markets are rapidly moving to the forefront of the soap and bath products industry.

Competition exists in this industry between various big-name corporations who have manufactured soap and bath products for extensive periods of time and soap and bath products niche markets that are become increasingly popular with consumers. Demand in the soap and bath product industry is typically driven by the evolving age composition within the general public, as well as by the personal income of the consumer. The soap and bath products industry is creating more products geared toward the aging process, and also, at the other end of the spectrum, products geared specifically towards children.

http://www.marketresearch.com/Consumer-Goods-c1596/Consumer-Goods-Retailing-c80/Soap-Bath-Products-c1820/

UK 2009 handmade soap & organic market analysis pdf

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=21&ved=0CEQQFjAAOBQ&url=http%3A%2F%2Fwww.economigwynedd.info%2Fdownload.ashx%3Fr%3D1245%26f%3DFinalSoapReport.pdf&ei=E08lUtDrKqa5sATm_4DIDA&usg=AFQjCNHQ3R_pF1LU8gRNf7ljhMfvGJZ5Gg&sig2=mdDj6imCWjCStwidwjHg4Q

Business Start-up Day3 : benchmarking - Handmade soap sites 천연비누 판매 참고 사이트

Good idea - Product searching by ingredient
재료별 제품 검색 가능
http://www.stenders-cosmetics.com/keytreasures/beeswax.html

Bench marking - soap, candle shop
비누, 초, 허브 판매 사이트 참고
http://www.whisperingwillow.net/

Facebook with shop
페이스북 운영
https://www.facebook.com/HudsonValleySkinCare
http://hudsonvalleyskincare.com/about-us/

High price soap - $20
$20 정도 단가의 soap 라인 - 재팬 컨셉 bar soap
http://www.spacenk.com/Green-Tea-Purify-Soap/MUK400001520,en_US,pd.html

Certification, membership tags on the website
홈페이지의 인증 태그(수제비누 길드, 홀푸드 등) 참고
http://www.awildsoapbar.com/store/c/18-organic-bar-soaps.aspx

Twitter follower 8700
http://www.milkandhoneynaturals.net/about-us.html

DIY 버블 배쓰
http://www.mariasself.com/2012/02/diy-craft-homemade-natural-bubble-bath.html

컵케이크 bath bomb diy
http://www.youtube.com/watch?v=luDAkyVjcbw

How to describe soap
Unlike any other soap in the world. You will feel the refreshing difference. Nittany Valley Organics soaps are free of artificial colors, fragrances and preservatives, does not contain synthetic chemicals, additives, pesticides, hormones, colorings, fragrances and preservatives. Free of animal ingredients, byproducts or testing and does not contain animal ingredients or byproducts. No animal testing was done on either the soap or its ingredients. Produces lots of lather that cleans more thoroughly, while being more gentle to your skin than other soaps. Long lasting Organic, animal-free soap lasts up to twice as long as other soaps. Naturally moisturizing, gentle and hypoallergenic With a vegetable base of organic palm oil, organic coconut oil, organic olive oil and organic jojoba oil, our handmade soap is gentle, balanced, and mild enough for those with very sensitive skin.

100g soap
http://www.basin.com/

organic soap
http://www.somewhatorganic.com/process/

Business Start-up Day 3 : Producing materials supply site

Candle supply
http://www.lonestarcandlesupply.com/products/candlewicks_wooden-wick---small.html

Candle semi transparent glass container 7.5 oz
캔들 반투명 글래스 컨테이너 7.5oz
http://www.fillmorecontainer.com/75-oz-Frosted-Tumbler-P74.aspx

Candle tin cases, glass containers
틴케이스, 컨테이너 판매 사이트
http://www.sks-bottle.com/340c/fin7k.html

Business Start-up Day2 - Soap making regulations and law

Reference links ;
http://www.soapmakingforum.com/showthread.php?t=16002

FDA - definition of soap
http://www.fda.gov/Cosmetics/ProductandIngredientSafety/ProductInformation/ucm115449.htm

http://www.learnsoapmaking.com/other_fda_defines_soap.html

NY Department Taxation and Finance - Home base business
http://www.tax.ny.gov/pubs_and_bulls/tg_bulletins/st/sales_from_your_home.htm

Soap business requiring licenses
http://www.businessnameusa.com/Answers/licenses%20requirements%20for%20home%20based%20soap%20making%20b.aspx

SoapQueen 참고할 것

There's no restriction to start a business at home.
Liability insurance is very important.
Register my business and Tax

Research e-commerce solution - Bigcommerce 빅커머스 연구

http://www.bigcommerce.com/features/

review app
http://www.bigcommerce.com/apps/yotpo/

http://andrewbleakley.com/adding-rich-snippets-to-bigcommerce/

Design manual
http://www.bigcommerce.com/pdf/Big_Commerce_Template_Guide_1.0.pdf

Research e-commerce solution - Magento 마젠토 연구

Magento home

http://www.magentocommerce.com/product/overview-compare?icid=topnav
for small business like me, Magento go(starting from $15) is the solution. But some key features are not enough to support my site.

Theme

http://themeforest.net/category/ecommerce/magento

Useful links (Korean)

Business Start-up Day1 : Important features of my online shop solution

E commerce

hosing
http://www.shopify.com/website
http://www.bigcommerce.com/

in-house
prestashop

Customer review - P&G UK
http://www.supersavvyme.co.uk/product/Head-and-Shoulders/head-and-shoulders-itchy-scalp-shampoo-and-conditioner

Basic features

Speed (minimum graphic) ; http://www.iherb.com/, http://www.ikantam.com/ecommerce/iherb-inc
conversion rate http://opencart.kr/2960932

Customer experience

review

easy to write
find reviews any pages(review form per one product, all reviews view page(combined)
consolidate outside reviews(overriding?)

ordering

one-click order
purchasing history
suggesting products
pre-ordering

Event, promotion

coupon
gift-card
membership benefit (member level)
mileage point
free gift (per ordering amount)

blog - shop combined
facebook like
power blogger connecting (special promotion...)
community

Well made FAQ
order tracking

Admin features

various customer management tools ; analysis(statistics)
fast response (1:1 chatting, email, txt...)
easy to upgrade, design, editing(maintenance)
security

Business Start-up Day1 : preparing to produce 사업시작 1일 : 제품 생산 준비

Handmade soap is needed to make in advance (at least 4 weeks to finish).

Searching ingredients whole sellers, organic materials only
Ordered through 4-5 shops, shipping 1-2 weeks

Estimate how many bars are available to sell,

sales price, shipping(handling)

Timeline

1st free samples may will be ready in September 10.
5 weeks left

Business Start-up Day1 : Business idea brain storming 사업시작 1일 : 사업 아이디어 브레인스토밍

Business overview

Business type : small business
Initial budget : under $1,000
Item : Organic soap for trouble, sensitive skin
Target : young people, 10 to 30, who has acne, rash, pimple, atopy, eczema, etc.
Strength : high quality,100% certified organic ingredients(eatable), making by licensed cosmetologist in NYC, having soap making experience for 11 years, clean, trustworthy handmade process
Weakness : no customer base, high price, lack of marketing experience in the US. hard to find target customers
No commercial ad , only viral marketing

Ideas

100% online selling - need to make online store, open market selling
Free sample strategy - only charge shipping, 1 oz free sample(use for 2 weeks) deliver by mail.
Marketing - blog open, organic soap's value, story telling, blog - online shop - reviews are all needed to combine(find a solution that includes everything), gathering reviews are the most important thing.
Review format - before/after, feeling, not just skin, but for mind(relaxing, aroma therapy)
Package - Soap & scrub (all organic), product detail(how to use, why is it good for you...), samples(soap holder, bubble maker, aroma salt...)
Hand writing thank you memo

Alice's SBS; Small Business Start-up

Links

event idea

bluehost Android smartphone email setting

usps id setting

website designer

New item - plaster fragrance art

Soy candle business start-up

Woo commerce theme with WP

Package design

Blog design, resourses

Blogger free templates

Facebook marketing

Business Start-up Day7 : SEO

Business Start-up Day7 : reference blogs